Job Description

Job Description

Job Description

Position: Dental Marketing Director

Location: Hybrid-Remote (Eastern or Central Time Zone Required)

Travel: Consistent travel required based on organizational needs

Overview :

We are seeking an experienced and results-driven Dental Marketing Director to lead and execute strategic marketing initiatives for our growing dental organization. This is a hands-on leadership role responsible for driving patient acquisition, managing digital marketing strategies, and overseeing a small but growing marketing team. The ideal candidate will have extensive experience in the dental industry, a strong understanding of fee-for-service marketing, and a proven track record of delivering measurable growth through effective campaigns.

Key Responsibilities:

• Develop, manage, and optimize comprehensive patient acquisition strategies
• Oversee and execute all PPC (Pay-Per-Click) campaigns, SEO strategies, and digital advertising efforts
• Monitor and analyze all marketing KPIs to measure success and identify areas for improvement
• Utilize the ADIT platform for marketing automation, campaign tracking, and performance optimization (strongly preferred)
• Manage and lead two current marketing team members, with the potential to grow the department
• Execute marketing efforts for continuing education events and manage specialty B2B marketing strategies
• Support and enhance fee-for-service marketing efforts with minimal insurance participation
• Provide oversight and make minor updates to website platforms (knowledge of website hosting and basic editing required)
• Collaborate with internal stakeholders and external vendors to maintain brand consistency and messaging
• Participate in regular travel to support practice-level marketing initiatives, events, and meetings

Qualifications:

• Minimum 5+ years of marketing experience in the dental industry (required) - applicants without dental marketing experience will not be considered for this opportunity.
• Proven track record in digital marketing, lead generation, and ROI-focused campaign management
• Demonstrated ability to manage PPC campaigns, track KPIs, and execute SEO strategies
• Strong understanding of marketing strategies for fee-for-service practices
• Experience with ADIT or similar dental marketing platforms (preferred)
• Background in B2B marketing and coordinating continuing education events is a plus
• Familiarity with website CMS platforms and the ability to make basic website updates
• Bachelor's degree in Marketing, Communications, or related field strongly preferred
• Ability to thrive in a hands-on role where implementation and execution are key to success
• Strong organizational, communication, and leadership skills

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